No matter what the reason is for choosing to fundraise, cancer fundraising for a cancer related cause can make a huge difference in a person’s life. Fundraising has been an active solution for cancer survivors, family and friends of cancer patients and for local community members who just want to give back and help those in need.
At People Pledge, we want to help anyone who is looking to raise funds for a medical expenses and to help them be effective fundraisers online. We love providing tips to help out Australians in need of financial assistance for medical related expenses. For this reason, we’ve created this article to provide you with tips for fundraising online.
Here are 3 tips for cancer fundraising online that might be useful for individuals who have just started fundraising or who have exhausted face to face fundraising methods.
1. Provide Regular Contact and Content
Communication is the key to fundraising. Making regular contact to your friends, family and network is important to keep your fundraising page active. The more effort you put in to promote your page, the more donations you will generally receive.
There are a number of ways to keep the consistent flow of contact with your network. These include:
– Updating your People Pledge fundraising page daily or weekly
– Emailing updates on a regular basis
– Posting photos, videos and sharing comments on Facebook, Twitter and other social media networking websites
The most effective fundraising pages generally are on the ball with their updates. This means, providing regular updates as donations come. You can select an hour of your time everyday to go through the donations you have received and then show your appreciation by sending them a Thank you email or comment on your social media. This can help show that your fundraising page has been active and that more people are donating.
2. Plan How You Will Contact Your Supporters
No one likes getting the same email twice, or having their named misspelled in a message sent to them. We understand that fundraising is a full time job and sometimes, we can make mistakes. We all have small pockets of people we know from various experiences in our lives and making sure you compile these groups onto a list can help the embarrassing act of sending the same message twice.
To help manage both who you contact and where your donations are coming from, it is important to make sure you compile a list and mark when and how you’ve gotten into contact with a particular person. This will help to reduce the amount of duplicates you might have. For example, you might have your friend ‘George’ on your Facebook as well as on your email contact list.
3. Understanding How Social Media Works
It is very easy to write up a status update on Facebook or share a photo. However, it is very hard to keep your feed active. Keeping your feed active is important to get as many people on your network to see your fundraising page. Understanding how social media works is therefore important in converting your efforts into donations.
It is important to keep in mind how Facebook’s news feed, for example works. When you sign into your account, you immediately see the Facebook news feed. This feed is generally the status updates, comments/ posts and shares that your friends have recently made. The more likes, comments and shares a certain update is given, the more times it will be shown on a person’s news feed. This is important to understand to gain more donations. In a fundraiser’s perspective, keeping your posts about your fundraising page regularly on the news feed will mean that more of your friends and family will take notice of it.
Any effort to get more donations online when starting a cancer fundraising page can be hard at first. However, it is important to remember that the more consistent you are and the harder you work on it, you will be able to get donations for your medical expenses.